Online ads worth it for free content
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Half of UK internet users are happy to see online advertising because it supports online services and content at little to no cost.
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ABCe March 2012
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Online figures for March 2012 show a total year-on-year increase of 33%.
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UM London Press Week
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Rufus Olins offers his insight on the challenges facing newspaper brands in the multi-platform environment.
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National newspaper circulation figures to be split
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From the 11th of May, ABC will enable newspapers to split saturday from weekday circulation figures.
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Britons lead Europe for news on the move
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British smartphone users keep up to date with the latest news on the move more than their European counterparts.
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Telegraph launches new mobile app
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The iPhone and Android mobile application will bringing the latest news covering major UK and world events, business and sport.
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Guardian Live Broadcast
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On the 23rd March The Guardian is taking part in a world first, broadcasting an entire day with the Royal National Ballet live! The day will include interviews, dance and music.
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Cross platform creativity
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Transform Your Patch, the CSR initiative from Britvic, PepsiCo and Groundwork, makes great use of the Sun’s multi-platform offering with a 4-page pull-out supplement and an online homepage takeover.
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Tapping into the upmarket tablet user
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Upmarket tablet users are well over twice as likely as the average upmarket adult to be willing to pay to access content on newspaper websites.
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The 'new iPad'
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Newspapers set to be one of the biggest beneficiaries from the release of the third generation iPad.
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Carat's Press Week
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The latest news from Carat's press week features discussion on The Independent, i and London Evening Standard.
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Telegraph scoops Future Format award
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The Telegraph has beaten off competition from AOL and Microsoft to win the IAB Future Format award, for a new display ad product.
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Open Journalism
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Two minute ad on Channel 4 kicks off the Guardian's 'open journalism' campaign.
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Searching for a greater reach?
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Through analysis of the latest UKOM and NRS figures we have discovered that Newspapers reach more people each month than Google.
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Creative excellence delivers results
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Advertising effectiveness case study on Magners Specials.
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UK newspapers lead the world
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It's official: the MailOnline is the most read online newspaper in the world according to Comscore data for December 2011. The Guardian also performs well coming in at number 5.
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ANNAs 2011 Winners Showcase
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In what was an extremely close contest, Wieden + Kennedy came out on top to claim first prize for the 2011 Campaign of the Year award. Their Honda campaign was praised for explaining the brand message with "great style".
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Print + Net
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The Telegraph Print + Net study looks at the incremental reach and increase in online actions (searches for advertiser brand and visits to brand website) which take place when advertisers run cross-platform campaigns.
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E.ON 2011 case study
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Newspapers continue to play a pivotal role for E.ON proving their ability to build brands long-term and deliver a strong ROI.
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Newspapers build relationships for Seven Seas
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See how the supplement brand used newspapers to attract new users and strengthen the relationship with its existing customers.
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Kick-start campaigns with the national newspapers' wow factor
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Advertising in newspapers gets campaigns targeting women off to a flying start. Ad messages have a more powerful and lasting impact in newspapers than in women's magazines.
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Extra Time - how newspapers can tap into major cultural events
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See how 82 advertisers made the FIFA World Cup work for them in newspapers, and think about how newspapers could work for your brand by linking to sporting and cultural events.
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Topical ads make maximum impact
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See how newspaper ads that work alongside the headlines grab consumers' attention and pack a powerful punch for consumer brands in our latest NMA News...
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The thinking behind Creative Benchmarking
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As we unveil the new Creative Benchmarking service, take a look at what inspired the NMA to begin such a ground-breaking project and the aims and ambitions driving it forward.
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| "Our favourite newspaper ads from today's papers" |
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